Ceiling Tiles for North County Lifeline

Ceiling Tiles for North County Lifeline

We sell our ceiling tiles to promote local businesses. This goes to support North County Lifeline and the Crown Heights kids. You can read the story of North County Lifeline below and visit the website of the City of Oceanside’s Crown Heights Resource Center here.


North County Lifeline

History of North County Life Line

In the spring of 1970, a citizen’s committee formed in North San Diego County to explore ways of approaching substance abuse problems among local youth and their families. Motivated by the lack of social services available to address increasing drug abuse, alienation, isolation, and family disruption, leaders sought a place where anyone could call or drop in, express their concerns, and receive appropriate assistance. This grass roots organization focused on drug abuse prevention and intervention among the area’s youth, recognizing that it was symptomatic of more complex problems.


After several years of providing drop-in services, Lifeline realized that to make permanent positive change, the underlying complex problems affecting youth and their families must be addressed. Staff was hired through financial support from United Way, local cities, and the County of San Diego to provide professional quality services and a consistency in their delivery that was not readily available through the volunteer staff that helped to get the agency off the ground.

The next twenty years was characterized by steady growth in program services. Lifeline was seeing more low-income families and a disproportionate number of Hispanic clients. Lifeline made a conscious effort to insure that all program services were available in Spanish. New program services included a legal advice clinic; youth recreation programs; a crisis hotline; counseling; home visiting; transportation; employment; caregiver’s support group; emergency assistance; telephone relay services for the Deaf; juvenile delinquency prevention; shared housing; gang diversion; mediation; fair housing; assessment, information and referral; domestic violence prevention; family preservation and development; tax assistance; and asset enhancement.

Lifeline was approached to share its expertise on social issues with other segments of the population.

Community education was highlighted, including Lifeline’s publications of parenting books, a resource guide for the disabled, travel trainer manual, dispute resolution training resource book, and our Social Work, Mediation, and Peer Mediation program trainings. With this expertise came a demand for more services in the North County coastal areas. Lifeline opened an office in Oceanside and began to partner with other agencies to increase our accessibility to local residents. Lifeline’s partnerships grew into an increasing number of collaborative efforts that were viewed favorably by county government and private funders. Lifeline was the only North County representative in the original Emergency Resources Group collaborative sponsored by United Way.

Lifeline was the lead organization for the state and county funded Juvenile Justice Centers, and routinely partnered with other regions to insure full service coverage within the county. The trust that was established through organizations working together toward a common goal paved the way to developing a successful County Comprehensive Strategy in 1998. For the first time, the Probation Department, law enforcement, schools, courts, elected officials, nonprofits and government officials were working together to reduce crime in San Diego. Over the years, some of Lifeline’s programs have ended due to a social concern being resolved, budget

cuts, switching to a government entity, and/or transferring of programs to other profit and nonprofit agencies. When considering programs and services to bring to our community, Lifeline evaluates their fit within our agency’s mission and philosophy to insure the greatest opportunity for success. Many of

Lifeline’s contracts are performance-based, which clearly demonstrate client success and offer the best value to the government and the taxpayer. Lifeline’s responsiveness and commitment to eliminating social concerns in North San Diego County will continue as long as there is a LIFELINE!



1970 – North County residents met to start a grass roots organization, Lifeline, to address drug issues among local youth.

1971 – A centrally located storefront opened in Vista with funds from Vista, Carlsbad, Oceanside, and private donors

1972 – The United Way of San Diego funded Lifeline with core staff and expanded hours for its youth programs.

1973 – Along with becoming incorporated, Lifeline began its first Legal Advice Clinic and Transportation Services.

1975 – The Services to the Poor contract began which allowed for a case management approach to service delivery.

1976 – With the development of a Lifeline Membership Club, Lifeline supported emergency assistance services.

1978 – Student interns from local colleges and universities were recruited, trained and supervised to provide client work.

1979 – Services for the Disabled were officially funded through the County and the Transit District.

1981 – Prevention and group services were added with particular focus on troubled youth.

1982 – The Vista Juvenile Justice Center Collaborative was created.

1983 – Lifeline became the North County representative for the first county-wide collaborative – the Emergency Resources Group – providing emergency assistance to the poor.

1984 – Lifeline became involved in housing services, implementing a Shared Housing Program and becoming a partner of the Emergency Shelter.

1986 – Vista Unified School District began to fund youth counseling and groups programs to be provided on school sites.

1987 – Lifeline’s Coastal Office opened in Oceanside, focusing on youth delinquency diversion services.

1988 – The children’s therapy room was stocked with specialized therapeutic tools. Parenting classes were facilitated in English and Spanish.

1989 – The county-wide Gang Alternatives Program began and the Juvenile Justice Center was duplicated in Oceanside.

1993 – Lifeline’s Services to the Poor contract expanded to the County’s North Inland region.

1994 – The Making a Living contract focused on long-term employment for the chronically unemployed.

1994 – The addition of the North County Court Alternatives Program formalized Lifeline’s mediation services and Dispute Resolution Program.

1996 – Lifeline becomes a partner in the County’s Title V grants, supporting the after school program at the San Luis Rey Community Resource Center in Oceanside.

1997 – The Youth Services experienced a growth spurt with the addition of the Community Assessment Team, Breaking cycles, and Critical Hours After School programs.

1998 – Lifeline purchases real estate to house its LIFT Transportation Program and the new Mobility Training Program.

1998 – The Workforce Partnership funds Lifeline to offer a large scale employment program with a performance based contract.

1999 – Lifeline’s Counseling Department expanded to provide intensive domestic violence intervention services and EPSDT mental health services to youth.

2000 – Lifeline worked with youth transitioning out of the foster care system through the Independent Living Skills program.

2002 – Lifeline began organized tax preparation services for low-income residents to help them capture Earned Income Tax Credit dollars they were not utilizing.

2003 – Lifeline organized the North County Community Services for Families Collaborative to eliminate child abuse and provide kinship and reunification services for families in the child welfare system.

2004 – Lifeline expanded its youth counseling services through the state’s Mental Health Services Act (MHSA), creating school-based services.

2005 – Lifeline began on-site mediation services at the North County Courthouse.

2006 – Lifeline purchased and renovated a facility in Oceanside to permanently co-locate all its programs targeting Coastal North County.

2007 – Executive Director Shirley Cole retires after 25 years of leadership; Donald Stump becomes Lifeline’s Executive Director.

2008 – Began working in partnership with the City of Oceanside to develop the Targeted Outreach Program (TOP) to provide gang intervention services.

2009 – Funding through the American Recovery and Reinvestment Act (ARRA) allowed Lifeline to develop comprehensive new services for unemployed individuals and homeless families.

2010 – Launched the “It’s Now! It’s Wow!” youth art fundraising event in May of 2010 that resulted in tremendous community support.